| Periods | 1 Week | 1 Month | 3 Months | 6 Months | 1 Year | 3 Years | All Time |
|---|---|---|---|---|---|---|---|
| Primex-40 | |||||||
| Imagine Marketing Limited |
|
Particulars |
31-03-2025 |
31-03-2024 |
|
Non-Current
Assets |
|
|
|
Property,
plant and equipment |
187.11 |
219.17 |
|
Right-of-use
assets |
185.41 |
280.41 |
|
Goodwill |
1,783.84 |
1,783.84 |
|
Other
Intangible assets |
1,082.97 |
1,318.14 |
|
Intangible
assets under development |
22.43 |
- |
|
Investments
accounted for using the equity method |
322.60 |
480.20 |
|
Other
financial assets |
38.51 |
42.37 |
|
Deferred
tax assets (net) |
362.87 |
553.91 |
|
Income
tax assets (net) |
123.75 |
220.11 |
|
Other
non-current assets |
3.51 |
3.40 |
|
Current
Assets |
|
|
|
Inventories |
3,258.12 |
4,310.06 |
|
Investments |
831.95 |
- |
|
Trade
receivables |
2,545.41 |
1,507.96 |
|
Cash
and cash equivalents |
837.68 |
604.45 |
|
Bank
balance other than cash and cash equivalents |
1,990.00 |
1,935.00 |
|
Loans |
0.54 |
0.04 |
|
Other
financial assets |
133.04 |
164.06 |
|
Other
current assets |
2,099.68 |
3,632.13 |
|
Total
Assets |
15,809.42 |
17,055.25 |
|
Equity |
|
|
|
Equity
share capital |
96.15 |
96.15 |
|
Instruments
entirely equity in nature |
108.71 |
108.71 |
|
Other
equity |
4,506.36 |
3,868.00 |
|
Non-Current
Liabilities |
|
|
|
Borrowings |
- |
5,039.95 |
|
Lease
liabilities |
114.79 |
197.48 |
|
Provisions |
31.93 |
22.53 |
|
Deferred
tax liabilities (net) |
107.60 |
166.89 |
|
Current
Liabilities |
|
|
|
Borrowings |
5,648.81 |
3,561.92 |
|
Lease
liabilities |
83.23 |
82.93 |
|
Trade
Payable |
|
|
|
Total
outstanding dues of micro and small enterprises |
276.79 |
91.08 |
|
Total outstanding dues of creditors other than micro and small
enterprises |
3,434.56 |
2,109.57 |
|
Other
financial liabilities |
139.87 |
489.77 |
|
Other
current liabilities |
151.43 |
101.17 |
|
Provisions |
1,109.19 |
1,119.10 |
|
Total
Equity and Liabilities |
15,809.42 |
17,055.25 |
|
Particulars |
31-03-2025 |
31-03-2024 |
|
Income |
|
|
|
Revenue
from operations |
30,732.77 |
31,176.74 |
|
Other
income |
245.37 |
176.72 |
|
Total
Income |
30,978.14 |
31,353.46 |
|
Expenses |
|
|
|
Purchases
of stock-in-trade |
20,697.81 |
22,711.25 |
|
Changes
in inventories of stock-in-trade |
1,051.94 |
391.69 |
|
Employee
benefits expense |
1,348.04 |
1,305.19 |
|
Finance
costs |
278.85 |
683.69 |
|
Depreciation
and amortization expense |
399.32 |
355.86 |
|
Other
expenses |
6,627.58 |
6,888.22 |
|
Total
Expenses |
30,403.54 |
32,335.90 |
|
Profit/(Loss)before exceptional items, share of profit/(losses) of associate join venture and tax |
574.60 |
(982.53) |
|
Share of profit of associate and joint venture
(net of tax) |
86.39 |
19.19 |
|
Profit/(loss)
before exceptional item and tax |
660.99 |
(962.53) |
|
Add:
Exceptional item on sale of investment in associate |
86.03 |
- |
|
Profit/(Loss) before tax |
747.02 |
(962.53) |
|
Current
tax |
4.32 |
6.84 |
|
Deferred
tax |
131.90 |
(172.53) |
|
Profit/(Loss)for
the year |
610.80 |
(796.84) |
|
Other
Comprehensive Income |
|
|
|
Re-measurements
of the net defined benefit plans |
(0.61) |
4.32 |
|
Less- Income tax relating to items that will not be reclassified to profit and loss |
0.15 |
(1.09) |
|
Exchange differences in translating financial statements of foreign operations |
(6.13) |
56.20 |
|
Other
Comprehensive Income for the year, net
of tax |
(6.67) |
59.43 |
|
Total
Comprehensive Income for the year |
604.13 |
(737.41) |
|
Profit/(loss)
for the year attributable to: |
|
|
|
Owners
of the Company |
610.80 |
(796.84) |
|
Other
comprehensive income for the year attributable to: |
|
|
|
Owners
of the Company |
(6.67) |
59.43 |
|
Total
comprehensive income for the year attributable to: |
|
|
|
Owners
of the Company |
604.13 |
(737.41) |
|
Earnings/(Loss)
per equity share (face value of Re. 1 each) |
|
|
|
Basic
(Rs.) |
4.07 |
(5.31) |
|
Diluted
(Rs.) |
4.05 |
(5.31) |
|
Particulars |
31-03-2025 |
31-03-2024 |
|
Cash
Flow from Operating Activities |
|
|
|
Profit/(Loss)before
tax |
747.02 |
(962.53) |
|
Adjustments
for: |
|
|
|
Share
of profit of associates and joint venture (net of tax) |
(86.39) |
(19.91) |
|
Exceptional
item |
86.03 |
- |
|
Depreciation
and amortization expense |
399.32 |
355.86 |
|
Impairment
expense |
7.73 |
- |
|
Share
based payment expense |
86.04 |
111.56 |
|
Interest
on fixed deposits from banks |
(170.29) |
(137.26) |
|
Interest
income from others |
(2.72) |
(2.40) |
|
Fair
valuation (gain) from investments designated at FVTPL (net) |
(23.82) |
(0.15) |
|
Gain
on de-recognition of leases |
(0.16) |
(2.28) |
|
Fair
value loss on account of changes in financial liabilities |
6.52 |
8.72 |
|
Finance
cost |
278.85 |
683.69 |
|
Provision/(Reversal)
for loss allowance for trade receivables |
18.67 |
(62.23) |
|
Provision
for doubtful advances |
145.59 |
104.26 |
|
Provision/(Reversal)for
slow and non-moving inventory (net) |
(589.32) |
758.33 |
|
Loss
on Sale/Disposal of tangible and intangible assets (net) |
0.20 |
1.07 |
|
Unrealized
foreign exchange loss (net) |
13.88 |
0.49 |
|
Loss
of derivative contracts |
14.51 |
- |
|
Operating
profit before working capital changes |
931.66 |
837.22 |
|
Adjustments
for : |
|
|
|
Decrease/(Increase)
in inventories |
1,641.26 |
(366.64) |
|
Decrease/(Increase)
in trade receivables |
(1,056.12) |
1,312.34 |
|
Decrease/(Increase)
in loans |
(0.50) |
0.41 |
|
Decrease/(Increase)
in other financial assets |
0.13 |
105.52 |
|
(Increase)
in other current and non-current assets |
1,386.75 |
2,06.45 |
|
Increase/(Decrease)
in trade payables |
1,336.57 |
(395.30) |
|
Increase
in other financial liabilities |
36.47 |
9.42 |
|
Increase/(Decrease)
in other current liabilities |
50.25 |
(50.11) |
|
Increase
/(Decrease) in current and non-current provisions |
(2.71) |
466.01 |
|
Cash
generated from operations |
4,323.76 |
3,981.32 |
|
Taxes
paid (net of refunds) |
92.04 |
(47.25) |
|
Net
Cash flows from operating activities |
4,415.79 |
3,934.08 |
|
Cash
Flow from Investing Activities |
|
|
|
Dividend
received from joint venture |
30.00 |
- |
|
Sale of investment I associate/(Investment made in equity share of joint
venture)(net of exceptional items) |
127.96 |
(165.00) |
|
(Investment
in)/Redemption of mutual funds (net) |
(808.13) |
8.29 |
|
Acquisition
of property, plant and equipment |
(50.33) |
(199.67) |
|
Proceeds
from sale of property, plant and equipment |
0.01 |
78.87 |
|
Acquisition of intangible assets including expenditure on internally generated intangible
assets |
(22.84) |
(82.85) |
|
Redemption
of fixed deposits |
(4,995.00) |
244.39 |
|
Investment
in fixed deposits |
5,075.00 |
(249.00) |
|
Payment
of deferred consideration |
(470.85) |
(224.53) |
|
Interest
on fixed deposits |
176.38 |
215.32 |
|
Net
cash flow (used in) investing activities |
(937.71) |
(374.18) |
|
Cash
Flow from Financing Activities |
|
|
|
Proceeds from issue of equity shares, including securities premium |
- |
7.09 |
|
(Repayment)
of short-term borrowings(net) |
(2,959.58) |
(3,767.96) |
|
Principal
repayment of lease liabilities |
(85.02) |
(87.74) |
|
Interest
repayment of lease liabilities |
(21.50) |
(24.66) |
|
Interest
and other borrowing costs paid |
(172.56) |
(612.40) |
|
Net
cash flow generated from financing activities |
(3,238.66) |
(4,485.67) |
|
Effect
of exchange differences on translation of foreign currency |
(6.21) |
56.20 |
|
Net
increase/(decrease) in cash and cash equivalents |
233.23 |
(869.58) |
|
Cash
and cash equivalents at the beginning of the year |
604.45 |
1,474.03 |
|
Cash
and cash equivalents at the end of the year |
837.68 |
604.45 |
Here
is a summary of the Cash Flow Statement for the years 2025 and 2024:
Cash Flow from
Operating Activities
In FY 2025, the company reported a profit before tax
of ₹747.02 million, a turnaround from the loss of ₹962.53
million in FY 2024. After adjustments for non-cash and
non-operating items such as depreciation (₹399.32 million), finance costs
(₹278.85 million), provisions for doubtful advances (₹145.59 million), and
reversal of slow-moving inventory provisions (₹589.32 million), the operating profit
before working capital changes stood at ₹931.66 million in FY 2025,
slightly higher than ₹837.22 million in FY 2024.
Working capital adjustments provided a strong boost to
cash flows. Notably, there was a reduction in inventories of ₹1,641.26 million,
and an increase in trade payables of ₹1,336.57 million, though trade
receivables increased by ₹1,056.12 million, creating some outflow. As a result,
cash
generated from operations rose to ₹4,323.76 million in FY 2025
compared to ₹3,981.32 million in FY 2024. After accounting for taxes, the net cash flow from
operating activities was ₹4,415.79 million, higher than the
₹3,934.08 million achieved in FY 2024. This shows significant improvement in
operational efficiency and working capital management.
Cash Flow from
Investing Activities
The company’s investing activities showed moderate
outflows in FY 2025 compared to FY 2024. The major movements include investment in
mutual funds (₹808.13 million), payment of deferred consideration
(₹470.85 million), and acquisition of property and intangible assets totaling
₹73.17 million. At the same time, the company redeemed fixed deposits
worth ₹5,075 million, while also investing ₹4,995 million,
balancing liquidity management. Additional inflows came from dividends from a
joint venture (₹30 million) and proceeds from sale of investment in
associate (₹127.96 million).
Overall, the company reported a net cash outflow
of ₹937.71 million in FY 2025, compared to ₹374.18 million in
FY 2024. The higher outflow reflects continued strategic
investments, but these were partly offset by cash inflows from fixed deposit
movements.
Cash Flow from
Financing Activities
Financing activities showed a clear outflow trend. In FY
2025, the company repaid short-term borrowings worth ₹2,959.58 million,
alongside lease liability repayments of ₹106.52 million
(principal and interest), and borrowing costs of ₹172.56 million. Unlike
FY 2024, there was no equity issuance in FY 2025.
Consequently, the net outflow from financing activities stood at ₹3,238.66
million in FY 2025, lower than the ₹4,485.67 million
outflow in FY 2024, but still a significant drain on cash
resources.
Net Cash
Position
Despite heavy outflows from investing and financing
activities, strong cash inflows from operations ensured that the company ended
FY 2025 on a positive note. The net increase in cash and cash equivalents was ₹233.23
million in FY 2025, reversing the sharp decline of
₹869.58 million in FY 2024.
|
Particulars |
2025 |
2024 |
|
Current
ratio |
1.05 |
1.71 |
|
Debt-Equity
ratio (CCPS Treated as financial liability) |
1.10 |
1.82 |
|
Debt-Equity
ratio (CCPS treated as Equity) |
0.09 |
0.37 |
|
Debt
Service coverage ratio |
0.43 |
0.08 |
|
Return
on equity ratio (in %) (CCPS treated as financial liability) |
12.71% |
-10.89% |
|
Return
on equity ratio (in %) (CCPS treated as equity) |
6.36% |
-5.38% |
|
Inventory
Turnover ratio |
5.74 |
5.15 |
|
Trade
receivables turnover ratio |
15.17 |
14.81 |
|
Trade
Payables turnover ratio |
9.06 |
11.97 |
|
Net
capital turnover ratio |
51.72 |
6.19 |
|
Net
profit ratio (in %) |
2.10% |
-1.73% |
|
Return
on capital employed (in %) |
9.13% |
-0.60% |
|
Return
on Investment (in %) |
7.90% |
6.21% |
Here
is a summary of the financial ratios for Imagine Marketing Limited for the year 2025 and 2024:
The current ratio decreased from 1.71 in 2024 to 1.05 in 2025.
This means the company now has just enough current assets to cover its current liabilities,
compared to a stronger cushion last year.
When CCPS is treated as
liability: The ratio fell from 1.82 to 1.10, showing
reduced financial risk. The company is still dependent on debt, but the burden
has come down.
When CCPS is treated as
equity: The ratio dropped from 0.37 to 0.09, which
indicates very low leverage. Under this treatment, the company looks financially
very strong and almost debt-free.
The DSCR rose from 0.08
in 2024 to 0.43 in 2025. A ratio below 1 means earnings are not
enough to cover debt obligations. However, the improvement shows that the
company has strengthened its ability to service debt.
With CCPS as liability: ROE moved from -10.89%
to 12.71%, a big turnaround. This means the company has shifted
from eroding shareholder value to creating good returns.
With CCPS as equity: ROE improved from -5.38%
to 6.36%, again showing that the company is now profitable and
rewarding shareholders, although at a lower level than the liability treatment.
The ratio increased from 5.15 to 5.74. This means the company is
selling and replenishing its stock more quickly, which is a positive sign of
operational efficiency and better demand management.
The ratio improved slightly from 14.81 to 15.17. This
means the company is collecting dues from customers faster than last year,
improving cash flow and reducing credit risk.
The ratio fell from 11.97 to 9.06. This indicates the
company is taking longer to pay its suppliers. While this can help with cash
management, it may affect supplier relationships if stretched too far.
This ratio jumped from 6.19 to 51.72, which is a huge
improvement. It means the company is using its working capital very efficiently
to generate sales. This reflects much stronger operational management compared
to last year.
The net profit margin improved from -1.73% in 2024 to 2.10% in 2025.
This shows the company moved from a loss to a profit, indicating stronger cost
control and revenue growth.
ROCE rose from -0.60%
to 9.13%. This means the company is now generating positive
returns on the overall capital invested, showing a strong recovery in
efficiency and profitability.
The ROI increased from 6.21% to 7.90%. This suggests the company’s investments are giving better returns than before, reflecting stronger overall performance.