Vikram Solar's First TVC 'Khushiyon Wali Sunshine' Sparks an Emotional Solar Revolution

Vikram Solar, one of India’s leading solar PV module manufacturers, has stepped into the world of storytelling with its debut television commercial (TVC) — ‘Khushiyon Wali Sunshine’. This emotionally charged campaign marks a pivotal moment in the brand’s journey as it champions clean, accessible energy for all while connecting with audiences through warmth and relatability.

Set in the picturesque backdrop of a serene hill town, the TVC follows a young, enthusiastic child who effortlessly takes charge of household tasks while welcoming guests. With every cheerful “Hanji,” the child not only answers requests but symbolically reflects the brand’s message — that dependable energy and heartfelt care can go hand in hand. Each scene, whether adjusting lights or anticipating comfort, subtly highlights how Vikram Solar empowers homes with sustainable solar solutions. The phrase “Hanji” becomes a beacon of reliability and optimism, just like the sun.

More than just an advertisement, Khushiyon Wali Sunshine is a heartfelt tribute to Vikram Solar’s nearly two-decade legacy of sustainability, innovation, and human-centric technology. It positions solar energy not just as a power source, but as a source of joy, ease, and emotional connection in everyday life.

Backed by an integrated media strategy, the campaign is now live across TV channels, digital platforms, and social media. It follows Vikram Solar’s recent clean energy initiative launched during IPL 2025, where the brand teamed up with Kolkata Knight Riders as the official Clean Energy Advocate—further amplifying its national presence.

Speaking about the campaign, Mr. Gyanesh Chaudhary, Chairman and Managing Director of Vikram Solar, shared:

“This milestone is a celebration of our journey, our progress, and our strong connection with communities. With ‘Khushiyon Wali Sunshine,’ we’re not just promoting solar—we’re inspiring a cleaner, joyful lifestyle and inviting every Indian to embrace a sustainable future.”

As India continues its transition to green energy, Vikram Solar’s TVC is a shining example of how storytelling and sustainability can come together to power not just homes but hearts.