Hexaware Technologies Limited Joint Venture with Novelty Group

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Hexaware Technologies Limited and the Novelty Group have established a groundbreaking joint venture focused on transformation

Hexaware Technologies Limited

Created at 09 Mar 2024 12:30

Hexaware Technologies, a renowned global provider of digital solutions, and the Novelty Group, a prominent business entity based in the United Arab Emirates (UAE), have announced a strategic joint venture. This collaboration aims to offer cutting-edge digital transformation services to enterprises in the UAE across various sectors such as banking, finance, manufacturing, energy, healthcare, insurance, technology, retail, logistics, and travel. By combining Hexaware's technological expertise with Novelty Group's local presence and market understanding, the venture seeks to drive impactful change in the UAE market.

Under this partnership, Hexaware Technologies will bring its extensive experience in digital managed services, generative AI, cloud computing, enterprise automation, data analytics, and business process services to the UAE market. Leveraging its strong global partnerships with industry-leading technology providers like AWS, Microsoft, Google, Guidewire, Snowflake, Backbase, and Oracle, Hexaware aims to accelerate the digital transformation journey for UAE-based companies securely and cost-effectively.

Novelty Group, with its deep understanding of the UAE business landscape and industry-specific insights, will play a crucial role in this joint venture. Their local presence and expertise will provide valuable insights and support to navigate the needs of the UAE market, ensuring the success of the venture among its target clients.

Both parties express their commitment to driving innovation and creating sustainable, technology-empowered futures for UAE businesses. The joint venture aims to leverage the diverse talent pool in the UAE and contribute to the Emiratization of IT services while bringing cutting-edge digital solutions to the local market.

R Srikrishna, CEO & Executive Director of Hexaware Technologies, emphasized the strategic alignment of technological prowess with Novelty Group's expertise, aiming to deliver unparalleled value to UAE-based enterprises and foster digital innovation.

Abdul Raouf Al Mubarak, Chairman of Novelty Group, highlighted the significance of the partnership in driving digital innovation and revolutionizing enterprise solutions across diverse sectors in the UAE.

This joint venture, facilitated by Miller Hill Advisors and Ignite Excellence Advisory, represents a fusion of global technological expertise and business insights, poised to redefine the digital landscape in the UAE market.

About Novelty Group: Novelty Group is a dynamic UAE-based entity that supports the interests of multinational partner companies throughout the UAE, GCC, and Middle East region by catering to their professional expectations and demands through a market-focused approach.

About Hexaware: Hexaware is a global technology and business process services company with a mission to create smiles through great people and technology. With a presence in 16 countries and a team of over 28,300 professionals, Hexaware empowers enterprises worldwide to realize digital transformation by partnering with them to build, transform, run, and optimize their technology and business processes.

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