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Hotel Bharat Limited considerations for Hotel and Traveling Industry in 2022
Bharat Hotels Limited
Created at 30 Dec 2021 19:43

Since the Covid pandemic outbreak two years ago, the hotel and travel industries have been through some difficult times. Thus, Bharat Hotel limited in the hotel industry is coming up with new and unique ways to make it more convenient for travelers and tourists from all over the world in order to stem the losses.
Contactless hospitality services
In the aftermath of the epidemic, guests' top priorities are sanitation, safety, and contactless services in most locations. As a response, the one of the biggest players in this industry, the ‘Bharat hotel Limited’ is embracing technology at a rapid speed in order to keep up with the industry's changing expectations. Everything is now done online, with little to no interaction with personnel, from check-in to check-out, up-sells and cross-sells, menu to in-stay service. In addition, to now employ QR codes that customers can scan with their mobile devices without having to engage with hotel workers physically and access a digital concierge that offers guests a totally contactless experience is in priority.

Omni-channel Communication
Basic functions such as booking a hotel room are now just a few taps away thanks to technological advancements and innovation. Similarly, Bharat hotel Limited is turning to CRM solution providers who can help them offer an automated hyper personalized guest communication more effectively via platforms such as WhatsApp, Email, and so on. Omni communication has proven to increase the guest engagement by 97%.

Emphasis on Digital Channels
The increased emphasis on the usage of digital channels to establish a distinct online presence is extremely beneficial to the business, as the epidemic has driven customers to use digital booking mediums after carefully reading online reviews, which eventually influence their booking decision.
In addition to online reputation management, these digital channels can help hotels to analyse  and examine a new issue that has arisen recently. The Bharat Hotel Limited proactively sharing new update about regulation/policy changes in terms of cleanliness, social  distancing and safety with their prospective guests or travelers to ensure guests feel safe and ensure there is a smooth information flow, by updating their website and other online listings.

Increased attention on F&B
The epidemic has also provided opportunities for hoteliers to generate revenue from a variety of sources. Due to which the hotel had begun to provide food delivery services and became more creative, offered chef at home service. Additionally, the hotel with segmented customer databases in their CRM were able to promote their services to local guests based on their individual interests.
Sustainability
With the increased demand for health, cleanliness, and safety issues, Guests are also more concerned about their health and the environment. Hence, the firm taken a waste-reduction and environmental-conscious approach. As an outcome, these behaviors started to go a long way toward reducing recurring costs and boosting the overall management and operations of the hotel industry.
Furthermore, in the post-COVID environment, hotel is planning to focus on innovative solutions that will set them apart from industry incumbents by providing an exceptional guest experience. Additionally, aggressively boosting awareness of the use of existing digital and remote platforms among visitors and guests in order to encourage the adoption of these experiences.

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