The SNJ Group, a family-owned enterprise with diverse interests across a wide range of sectors, has renewed its partnership with the four-time IPL champion Chennai Super Kings (CSK).
It has extended its sponsorship alliance with CSK for the next three years (2022 to 2024). The strategic partnership, which began in 2019, will provide SNJ Group visibility on the Super Kings' yellow jersey's leading arm as well as both sides of the pants.
According to a CSK spokeswoman, the collaboration includes a three-year marketing expenditure of Rs. 40 crores for SNJ. "We're thrilled to be collaborating with CSK for the fourth year in a row. "This partnership brings India's favorite IPL team and favorite brands, British Empire and SNJ 10000, together," SN Jayamurugan, Chairman of SNJ, stated. The expansion of the partnership with SNJ, according to KS Viswanathan, CEO of Chennai Super Kings Cricket Limited, "is another step ahead in our long and successful journey."